As a business owner did you know your existing clients are your best source of new business? You might ask yourself, but how can that be so?
Think about it. Your normal channel to market usually involves a sales or marketing person identifying a company with some kind of qualifications. The dance starts with you separating the suspects from the prospects and eventually getting a sale. At the end of this sales funnel is your new client. But they haven’t grown to their full potential and have not experienced your goods or services over time. They haven’t experienced the consistent quality that you have to offer. By truly harnessing your existing clientele you can not only bring in new customers, but ones that arrive already partially matured. A source they trust has done the selling for you, and because it is a source they trust, they arrive with the pre-existing belief in your quality.
Cut to the chase and start out mining your existing customers.
They know you
They know your product
They know you offer value
That Said: Appreciate your Clients!
Throw them a bone every now and then, and give them a discount for a new customer! Or, if your product supports sharing behavior, offer them additional product for free.
In our business, chocolate is its own best advocate. If you toss a freebie to a fan, they are bound to share with their friends and sing your praises while doing so, and this is more effective than any sales pitch can ever be.
And hey, chocolate can work for you too! Give your most loyal customers Gourmet Chocolate as a client appreciation gift for their help in growing your business, and they will support you even more. In the end, give, give and give some more. You will differentiate yourself from the pack, and you will have better relationships with the people you want to sell to.